How-to: Keep track of customers with Evernote Business
Keep track of customers with Evernote Business
When you're working with people who are interested in your products or services, it's up to you to manage all the details of your relationships. Evernote Business can help you capture meeting notes, research people who are interested in your company's offerings, share key information with potential customers, and track the details of your interactions with prospective and current customers.
Here are some of the ways Evernote Business can work for your team throughout the sales cycle.
Consolidate Sales Tools and Collateral
Make effective use of your time by keeping your company's key sales tools readily available. Collect all your sales collateral in an Evernote Business notebook and share it with your team. In the notebook, your sales and marketing teams can add up-to-date product specs, PDFs of white papers, FAQs and talking points, and presentation templates. With everything in one place, the entire team has easy access throughout the sales process.
Work Efficiently With Potential Customers
With your sales collateral organized, you're ready to reach out to potential customers. Evernote Business supports marketing, lead generation, and customer management workflows.
When you create a new note about a conversation with a potential customer or snap a photo of their business card, Evernote Business will display related notes you or your team have already collected about a person or company. For instance, if a team member previously had an introductory call with a key person at a company you're exploring a relationship with, the notes your co-worker took during the meeting may show up in the related notes area.
As you continue to build your relationships, add your own notes to detail your work and add additional context to your customer relationships. Try adding the following items:
- Internet research you've gathered with Evernote Web Clipper, including a customer's bio, their company's profile, details about key individuals on their team, and information about their competitors
- PDFs of industry overviews to monitor trends that could impact your relationships
- Audio recordings with ideas about the customer's needs and potential solutions
- Email conversations with the customer that you've forwarded to Evernote
- Photos of handwritten Post-it® Notes
When you're at meetings with customers, use Evernote to review notes on your phone or tablet. You can also add new notes taken at meetings, including:
- Handwritten notes about your conversation
- Photos of business cards from the people you met
- Checklists with follow-up items from your meetings
Any new notes you add and any updates you make to existing notes will automatically show up in Evernote when you're back on your computer. If you're collaborating with a member of your sales team back at the office, they'll see these changes in Evernote on their computer or mobile device even if your meeting is in the field.
Since you've collected all your sales tools in Evernote Business, you can easily share FAQs, white papers, and other collateral with potential customers directly from your mobile device without having to follow-up after a meeting. This simple action can make a profound impact on sales by leveraging the moment and underscoring your team's preparedness.
As you're creating notes, add tags to help you categorize and find them later. Consider what information may be relevant for you and your team to easily find, create tags that match, and apply them to relevant notes. Tags might include:
- Scoring (hot, cold, etc.)
- Status (new, contacted, pending, closed)
- Salesperson assigned
- Whether a follow-up action is needed
Follow Up Effectively
As your relationship with a potential customer moves forward, you'll use Evernote Business to support your follow-up activities.
For consistency, and to speed your follow-up, create notes in Evernote Business for email templates you'd like to reuse (these can include attached files) and phone scripts. If you use these items all the time, add them to your shortcuts in Evernote Business for quick access as you work with prospects.
If you've been tagging your notes, create saved searches in Evernote Business to help you find the notes that are most important to you and ones you need to follow-up on. Set up saved searches for the tags (and/or combination of tags) that are essential to your workflow, such as:
- Hot + Needs Phone Call
- Pending + Send Email
- Hot + Key Industry
Think about the categories of of information you'll want to pull up quickly to help with follow-ups, and create saved searches accordingly.
You've taken the time to get to know your potential customer, worked through the sales process, and they're ready to move forward. Congrats! Here are some ideas for closing the sales loop.
In Evernote Business, store your proposal documents in notes, then share those notes directly with your customer. If there are supporting documents (such as industry research, PDF reports, or spreadsheets) that will help ease the process of onboarding the customer, share those too.
When everything is said and done, store your signed contracts in Evernote Business. If you receive a signed PDF via email, forward the email directly to Evernote Business for easy access later. If you have a paper contract, use the ScanSnap Evernote Edition scanner to send it directly to Evernote Business.